Promotion of research articles to the lay press: a summary of a three-year project
Promotion of research articles to the lay press: a summary of a three-year project
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DOI：
10.1087/20120307
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发表时间：
2012-07-01
影响因子：
2.8
通讯作者：
Yablonski-Crepeau, Jill
中科院分区：
文献类型：
--
作者：
Mathelus, Sharon;Pittman, Ginny;Yablonski-Crepeau, Jill
通过传播新闻稿向记者和博客作者宣传学术期刊文章，对发表的期刊文章的引用数量产生了积极影响。出版社：John Wiley & Sons，Inc.研究表明，文章层面的宣传努力和媒体报道平均将下载量提高了1.8倍，并发现在本研究分析的文章中，引用量增加了2.0-2.2倍。我们评估了发表在近100种Wiley期刊上的学术期刊文章，这些文章也在296份新闻稿中被报道。本案例研究的结果表明，需要加大对学术期刊出版研究的媒体支持投资，因为这可以增加引用。(C)莎朗·马特鲁斯、金妮·皮特曼和吉尔·雅布隆斯基-克雷佩奥2012
The promotion of scholarly journal articles to journalists and bloggers via the dissemination of press releases generates a positive impact on the number of citations that publicized journal articles receive. Research by John Wiley & Sons, Inc. shows that article-level publicity efforts and media coverage boosts downloads by an average of 1.8 times and were found to increase citations by as much as 2.0-2.2 times in the articles analyzed in this study. We evaluated scholarly journal articles published in nearly 100 Wiley journals, which were also covered in 296 press releases. The results in this case study suggest a need for greater investment in media support for scholarly journals publishing research that sparks interest to a broad news audience, as it could increase citations. (C) Sharon Mathelus, Ginny Pittman and Jill Yablonski-Crepeau 2012