Facebook dethroned: Revealing the more likely social media destinations for college students' depictions of underage drinking
Facebook dethroned: Revealing the more likely social media destinations for college students' depictions of underage drinking
复制标题
DOI：
10.1016/j.addbeh.2016.10.004
复制
发表时间：
2017-02-01
影响因子：
4.4
通讯作者：
Ballou, Kayla
中科院分区：
文献类型：
--
作者：
Boyle, Sarah C.;Earle, Andrew M.;Ballou, Kayla
研究社交媒体上大学饮酒相关描述的研究几乎都只聚焦于脸书。然而，近期研究表明，大学生可能更容易受到同龄人在照片墙（Instagram）和色拉布（Snapchat）上与酒精相关的帖子的影响，这两个基于图片的平台在这一人群中很受欢迎。这种不同影响的一个可能解释是，学生在这三个平台上发布的与酒精相关的内容类型可能存在质的差异。在本科生焦点小组的启发下，本研究检验了这样一个假设：在这三个平台中，学生往往最常使用照片墙来发布美化饮酒的照片，而使用色拉布来发布酗酒误用及不良后果的罪证照片。本科生研究助理协助研究人员设计了假设的情景短文以及美化和描述大学饮酒负面后果的帖子的图片示例。在一项在线调查中，情景短文和图片刺激之后是平衡的配对比较，呈现了每一对可能的社交媒体平台。本科生（N = 196）从每一对平台中选择他们更有可能看到每种帖子的平台。广义布拉德利 - 特里模型检验了平台选择的概率。正如所预测的，照片墙被视为展示饮酒具有吸引力和魅力的照片最有可能出现的平台（脸书最不可能）。相反，色拉布被选为展示与酗酒相关的负面后果的内容最有可能出现的平台（脸书最不可能）。结果表明，旨在减轻与大学生在社交媒体上发布的美化及涉及后果的与酒精相关的照片相关的潜在影响的研究人员，应将其关注点从脸书转移到照片墙和色拉布。（C）2016爱思唯尔有限公司。保留所有权利。
Studies examining representations of college drinking on social media have almost exclusively focused on Facebook. However, recent research suggests college students may be more influenced by peers' alcohol-related posts on Instagram and Snapchat, two image-based platforms popular among this demographic. One potential explanation for this differential influence is that qualitative distinctions in the types of alcohol-related content posted by students on these three platforms may exist. Informed by undergraduate focus groups, this study examined the hypothesis that, of the three platforms, students tend to use Instagram most often for photos glamourizing drinking and Snapchat for incriminating photos of alcohol misuse and negative consequences. Undergraduate research assistants aided investigators in developing hypothetical vignettes and photographic examples of posts both glamorizing and depicting negative consequences associated with college drinking. In an online survey, vignette and photo stimuli were followed by counterbalanced paired comparisons that presented each possible pair of social media platforms. Undergraduates (N = 196) selected the platform from each pair on which they would be more likely to see each post. Generalized Bradley-Terry models examined the probabilities of platform selections. As predicted, Instagram was seen as the most probable destination (and Facebook least probable) for photos depicting alcohol use as attractive and glamorous. Conversely, Snapchat was selected as the most probable destination (and Facebook least probable) for items depicting, negative consequences associated with heavy drinking. Results suggest researchers aiming to mitigate the potential influences associated with college students' glamorous and consequential alcohol-related photos posted social media posts should shift their focus from Facebook to Instagram and Snapchat (C) 2016 Elsevier Ltd. All rights reserved.