Martin Fishbein's Legacy: The Reasoned Action Approach
Martin Fishbein's Legacy: The Reasoned Action Approach
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DOI：
10.1177/0002716211423363
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发表时间：
2012-03-01
影响因子：
2.8
通讯作者：
Ajzen, Icek
中科院分区：
文献类型：
--
作者：
Ajzen, Icek
马丁·菲什拜因（Martin Fishbein）开创的理性行动方法已经成为预测、解释和改变人类社会行为的主要概念框架。这一传统中最流行的模型，计划行为理论，已经产生了大量的实证研究支持这一方法的前提。研究表明，行为信念、规范信念和控制信念分别为对行为的态度、主观规范和感知的行为控制提供了基础;这三个因素共同解释了行为意图的大量差异;意图和感知的控制可以用来预测实际行为。基于这些见解，研究人员已经能够设计有效的行为改变干预措施。
The reasoned action approach that Martin Fishbein pioneered has emerged as the dominant conceptual framework for predicting, explaining, and changing human social behavior. The most popular model in this tradition, the theory of planned behavior, has generated a great deal of empirical research supporting the premises of this approach. It has been shown that behavioral, normative, and control beliefs provide the basis, respectively, for attitudes toward the behavior, subjective norms, and perceived behavioral control; that these three factors jointly account for a great deal of variance in behavioral intentions; and that intentions and perceived control can be used to predict actual behavior. Based on these insights, investigators have been able to design effective behavior change interventions.