User-centred design of a digital advisory service: enhancing public agricultural extension for sustainable intensification in Tanzania
User-centred design of a digital advisory service: enhancing public agricultural extension for sustainable intensification in Tanzania
复制标题
以用户为中心的数字咨询服务设计：加强公共农业推广，实现坦桑尼亚的可持续集约化
DOI：
10.1080/14735903.2020.1720474
复制
发表时间：
2020
影响因子：
3.4
通讯作者：
Jacob van Etten
中科院分区：
文献类型：
--
作者：
Berta Ortiz;Jonathan Steinke;C. Quiros;Jeske van de Gevel;Happy Daudi;Majuto Gaspar Mgimiloko;Jacob van Etten
摘要
可持续集约化作为撒哈拉以南非洲的农村发展范例得到推广。实现社会可持续性要求小农能够获得针对具体情况的信息，提高他们的决策能力，并适应不断变化的环境。目前的推广服务往往难以满足这些需求。新的基于移动的电话服务可以提供帮助。为了加强坦桑尼亚的公共推广服务，我们创建了一项数字服务，以满足小农在实施SI方面的不同信息需求。我们使用一种共同设计的方法--以用户为中心的设计--从坦桑尼亚的农民和推广机构那里得到反馈，以创建一种新的数字信息服务，称为Ushauri。这条自动热线使农民能够获得一套预先录制的信息。此外，农民可以在邮箱里提问。然后，推广人员通过在线平台听取这些问题，在那里他们记录并通过自动推送电话发送回复。对坦桑尼亚97名农民进行的测试表明，农民积极参与该服务，以获得农业咨询。与传统的沟通渠道相比，扩展代理能够以减少的工作量回答问题。这项研究说明了如何以用户为中心的设计可以用来开发复杂的和资源有限的小农农业环境的信息服务。
ABSTRACT
Sustainable intensification (SI) is promoted as a rural development paradigm for sub-Saharan Africa. Achieving SI requires smallholder farmers to have access to information that is context-specific, increases their decision-making capacities, and adapts to changing environments. Current extension services often struggle to address these needs. New mobile phone-based services can help. In order to enhance the public extension service in Tanzania, we created a digital service that addresses smallholder farmers’ different information needs for implementing SI. Using a co-design methodology – User-Centered Design – we elicited feedback from farmers and extension agents in Tanzania to create a new digital information service, called Ushauri. This automated hotline gives farmers access to a set of pre-recorded messages. Additionally, farmers can ask questions in a mailbox. Extension agents then listen to these questions through an online platform, where they record and send replies via automated push-calls. A test with 97 farmers in Tanzania showed that farmers actively engaged with the service to access agricultural advice. Extension agents were able to answer questions with reduced workload compared to conventional communication channels. This study illustrates how User-Centered Design can be used to develop information services for complex and resource-restricted smallholder farming contexts.
影响因子：
6.7
作者：
Godfray, H. Charles J.
通讯作者：
Godfray, H. Charles J.