Strategic Perils of Outsourcing: Sourcing Strategy and Product Positioning
Strategic Perils of Outsourcing: Sourcing Strategy and Product Positioning
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DOI：
10.2139/ssrn.2858735
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发表时间：
2016-10
期刊：
影响因子：
--
通讯作者：
Noriaki Matsushima;Cong Pan
中科院分区：
文献类型：
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作者：
Noriaki Matsushima;Cong Pan
虽然外包投入生产一直被认为是帮助下游制造商提高结构效率的重要途径，但我们从理论上解释了为什么外包会对下游企业的盈利能力产生负面影响。我们考虑一个双寡头模型，其中下游制造商内生地决定他们的投入采购和产品定位策略。我们发现，当外部供应商的投入与下游制造商的要求不完全兼容时，外包会导致下游制造商追求积极的产品定位行为，从而导致囚徒困境-即使下游制造商都可以更好地在内部生产投入，他们仍然可能选择外包。
Although outsourcing input production has long been considered as an important approach to help downstream manufacturers enhance structural efficiency, we provide a theoretical explanation for why outsourcing may negatively affect downstream firms' profitability. We consider a duopoly model wherein downstream manufacturers endogenously determine their input sourcing and product positioning strategies. We show that when inputs from outside suppliers are not perfectly compatible with downstream manufacturers' requests, outsourcing causes downstream manufacturers to pursue aggressive product positioning behavior, leading to the prisoner’s dilemma --- even though both downstream manufacturers could be better off producing inputs in-house, they may still choose outsourcing.