Hard Lines and Soft Scenes: Constituting Masculinities in the Prospectuses of all-Boys Elite Private Schools
Hard Lines and Soft Scenes: Constituting Masculinities in the Prospectuses of all-Boys Elite Private Schools
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强硬路线和柔和场景：精英私立男校招股说明书中的男子气概
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发表时间：
2010
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影响因子：
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通讯作者：
S. Saltmarsh
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作者：
Kristina Gottschall;N. Wardman;K. Edgeworth;Rachael Hutchesson;S. Saltmarsh
在过去的十年中，教育研究人员一直关注当前学校公司化氛围下学校的“印象管理”活动。这些活动包括传播学校招股说明书，招股说明书不仅仅是随意的信息来源，而且被视为向潜在客户传达教育机构精神的战略文本。通过社会文化、女权主义和后结构主义框架，我们考虑如何在此类文本中利用男性气质的定位作为营销技巧，以及这些文本如何与理想化学校教育主体性的话语建构有关。我们对澳大利亚新南威尔士州悉尼地区的六所私立男校的招股说明书进行了符号学分析，考虑到男性气质是如何在二元中表现的，即年龄较大的男孩被定位为坚强、坚强和有能力，而年龄较小的男孩则被定位为矮小、软弱和脆弱。我们认为，这些文本中将学校教育描述为为男孩从童年过渡到成年提供必要的训练基础。我们认为，这些男性气概的形象继续直接或间接地与狭隘的社会特权概念联系在一起。
Over the last decade, education researchers have been concerned with the ‘impression management’ activities of schools in the current climate of school corporatisation. Among these activities is the dissemination of school prospectuses that, far from being merely arbitrary sources of information, are seen as strategic texts that communicate the ethos of educational providers to potential clientele. Through sociocultural, feminist and post-structuralist frames, we consider how the positioning of masculinities is utilised as a marketing technique in such texts and, in turn, how such texts are implicated in the discursive construction of idealised schooling subjectivities. We undertake a semiotic analysis of the prospectuses of six private boys schools in the Sydney region of New South Wales, Australia, considering how masculinities are represented within binaries that position older boys as hard, strong and capable, and younger boys as small, weak and vulnerable. We argue that schooling is depicted in these texts as providing the necessary training ground for boys making the transition from boyhood to manhood. We argue that these images of masculinity continue to be associated, either directly or indirectly, with narrow notions of social privilege.