The influence of population characteristics on household response to a charity book collection based on pledges and social pressure
The influence of population characteristics on household response to a charity book collection based on pledges and social pressure
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DOI：
10.1002/nvsm.1572
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发表时间：
2017-02-01
影响因子：
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通讯作者：
Cotterill, Sarah
中科院分区：
文献类型：
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作者：
Cotterill, Sarah
慈善活动的成功将取决于许多因素，包括募捐技术，人口特征和慈善机构的类型。我们实施了一项随机对照试验，以评估认捐和社会压力对家庭慈善捐赠行为的影响。我们在两个不同的地理区域实施了慈善图书收藏，其中一个更富裕，种族更多样化，教育水平更高。我们收到的反应有明显的差异：总体而言，在治疗组和对照组中，捐赠书籍的家庭数量在一个地区比另一个地区要高。然而，我们没有发现任何证据表明，与对照组相比，承诺和社会压力干预措施的反应是异质的。
The success of a charitable campaign will depend on many factors, including solicitation technique, population characteristics, and type of charity. We implemented a randomised controlled trial to assess the effect of pledging and social pressure on the charitable donation behaviour of households. We implemented a charitable book collection in two different geographical areas, with one being more affluent, more ethnically diverse, and with higher levels of education. We received a marked variation in response: overall, across both treatment groups and control group, the number of households who donated books was higher in one area than the other. However, we did not find any evidence of a heterogeneous response to the pledge and social pressure interventions, compared to the control group.