A model of multidestination travel: implications for marketing strategies.
A model of multidestination travel: implications for marketing strategies.
复制标题
DOI：
10.1177/0047287505282950
复制
发表时间：
2006-01-01
影响因子：
8.9
通讯作者：
Morisugi, H.
中科院分区：
文献类型：
--
作者：
Tussyadiah, I. P.;Kono, T.;Morisugi, H.
由于游客从享受目的地特色中获得效用，因此兰开斯特的方法被认为适合解决旅游业的特定结构。大多数有关旅游目的地的研究工作，包括应用兰卡斯特模型的研究工作，都专门针对单一目的地的选择。本文使用兰卡斯特特征模型解释了多重目的地选择，并讨论了一些目的地营销策略以及旅行社的模型含义。本文开发的模型解释了多个目的地的套餐可以为某些旅行者创造更好的特征组合。此外，该模型还为旅游经营者将目的地组合到旅游菜单或套餐中提供了有用的策略。
Because tourists derive utility from the enjoyment of destination characteristics, Lancaster's approach is putatively appropriate to address the particular structure of the tourism industry. Most research efforts regarding tourism destination, including those applying Lancaster's model, specifically address the choice of a single destination. This article explains multiple destination choice using Lancaster's characteristics model and discusses the model implications of some marketing strategies for destinations as well as for tour operators. The model developed herein explains that packages of multiple destinations can create preferable combinations of characteristics for certain travellers. Furthermore, the model provides useful strategies for tour operators in combining destinations into a travel menu or package.