Young adult smokers' perceptions of plain packaging: a pilot naturalistic study
Young adult smokers' perceptions of plain packaging: a pilot naturalistic study
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DOI：
10.1136/tc.2011.042911
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发表时间：
2011-09-01
期刊：
影响因子：
5.2
通讯作者：
Ford, Allison
中科院分区：
文献类型：
--
作者：
Moodie, Crawford;Mackintosh, Anne Marie;Ford, Allison
目的探讨在现实生活中使用普通（无品牌）卷烟包装对年轻成年吸烟者的影响。方法采用自然主义类型的研究，吸烟者在现实生活中使用棕色“普通”包装两周，使用普通包装两周。参与者是在苏格兰的格拉斯哥招募的。在参与自然主义研究的140名年龄在18-35岁之间的吸烟者中，有48人正确填写并上交了所有问卷。在为期四周的研究期间，参与者每周完成两次问卷调查，评估包装的感知和感受，对吸烟的感受，健康警告的显著性和吸烟相关行为。18人的子样本参加了研究后的访谈，该访谈采用了半结构化的主题指南来评估使用普通包装的看法和经验。结果数据趋势表明，与品牌包装相比，普通包装增加了对包装和吸烟的负面看法和感受。普通包装也增加了逃避行为（隐藏烟盒，盖住烟盒），某些戒烟行为，如在他人面前少吸烟，放弃香烟，以及考虑戒烟。在研究结束后的采访中，几乎有一半（n = 8）的人，主要是女性（n = 6），报告说使用普通包装的香烟要么增加了逃避行为，要么减少了消费量。这项初步的自然主义研究表明，普通包装可能有助于减少一些年轻成年吸烟者，尤其是女性的烟草消费。采用创新的研究方法，本研究的结果是一致的，并确实支持，过去的平装研究。
Aims To explore the impact, if any, that using plain (non-branded) cigarette packs in real-life settings has on young adult smokers.Methods Naturalistic-type research was employed, where smokers used brown 'plain' packs for 2 weeks and their regular packs for 2 weeks, in real-life settings. Participants were recruited in Glasgow, Scotland. Of the 140 smokers aged 18-35 years who participated in the naturalistic study, 48 correctly completed and returned all questionnaires. Over the 4-week study period, participants completed a questionnaire twice a week assessing pack perceptions and feelings, feelings about smoking, salience of health warnings and smoking-related behaviours. A subsample of 18 participated in a post-study interview, which employed a semistructured topic guide to assess perceptions and experiences of using plain packs.Results Trends in the data show that in comparison with branded packaging, plain packaging increased negative perceptions and feelings about the pack and about smoking. Plain packaging also increased avoidant behaviour (hiding the pack, covering the pack), certain smoking cessation behaviours, such as smoking less around others and forgoing cigarettes, and thinking about quitting. Almost half (n = 8) of those in the post-study interview, predominantly women (n = 6), reported that the use of plain packs had either increased avoidant behaviour or reduced consumption.Conclusions This pilot naturalistic study suggests that plain packaging could potentially help reduce tobacco consumption among some young adult smokers, and women in particular. Employing an innovative research methodology, the findings of this study are consistent with, and indeed support, past plain packaging research.