Ontimecargo: a Smart Transportation System Development in Logistics Management by a Design Thinking Approach
Ontimecargo: a Smart Transportation System Development in Logistics Management by a Design Thinking Approach
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发表时间：
2016
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通讯作者：
Ahmed E. Azab;N. Mostafa;Jaehyun Park
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作者：
Ahmed E. Azab;N. Mostafa;Jaehyun Park
在本文中，我们综合了一个有效的沟通原型，该原型处理了埃及集装箱卡车运输业的一些挑战，主要是与等待时间相关的多个利益相关者的沟通问题。集装箱运输是物流管理的重要环节之一。然而，基于信息和通信技术（ICT）的方法在识别埃及该部门潜在的通信问题方面非常有限。为了解决这些问题，我们使用定性研究技术进行了设计思维方法，以便了解多个利益相关者的需求。结果发现，客户面临的主要问题是货运公司的选择、沟通不畅、信息流不足，而货运公司面临的主要问题是资源利用率的波动。在此基础上，我们开发了一个基于web的原型来表示核心特性和功能，以改善企业对企业（B2B）和企业对客户（B2C）的沟通。因此，本文有两个主要贡献。首先，它将设计思维方法应用于物流问题，并提出了基于it的解决方案，这将减少处理时间。第二，提高了客户满意度，提高了货运公司的资源利用率。
In this paper, we synthesize an effective communication prototype that deals with some challenges in the container-trucking sector in Egypt, mainly multiple stakeholders’ communication problems associated with waiting time. Container-trucking is one of the most important activities in logistics management. However, Information and Communication Technology (ICT)-based methods are very limited to identify the latent communication issues in this sector in Egypt. To address these issues, we conducted a design thinking methodology in order to understand multiple stakeholders’ requirements, using qualitative research techniques. As the results, we found that the main problems faced by customers are trucking company selection, miscommunication, and the lack in the information flow, while the main problem faced by trucking companies is the fluctuations in resource utilization. Based on this, we developed a web-based prototype to represent the core features and functions to improve communication in both Business-to-Business (B2B) and Business-to-Customer (B2C). Consequently, this paper has two main contributions. First, it applies design thinking approach to a logistics problem and presents an IT-based solution for it that will reduce processing time. Second it increases customer satisfaction and improves resource utilization in the trucking companies.