Drilling Is Just the Beginning: Romanticizing Rust Belt identities in the campaign for shale gas
Drilling Is Just the Beginning: Romanticizing Rust Belt identities in the campaign for shale gas
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钻探只是开始：在页岩气开采活动中浪漫化铁锈地带的身份
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发表时间：
2016
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通讯作者：
Jessica L. Rich
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作者：
Jessica L. Rich
公众对非常规天然气钻探或水力压裂对环境、社会和健康影响的担忧，促使石油和天然气行业做出了各种回应。例如，在美国Marcellus页岩地区运营的天然气公司通过强调工业刺激经济增长来反驳环境危害的说法。本文认为，在马塞勒斯运营的企业叙事通过浪漫化该地区的劳工身份，将锈带身份与该地区过去、现在和未来的开采联系起来，重新确立了就业与环境的二分法。这种杂乱无章的举动的危险在于排除了工作、生活和没有化石燃料工业的其他可能性。我对天然气钻探公司Range Resources制作的一个企业广告活动“钻探只是开始”进行了批判性分析，以证明开采话语如何构建依赖于页岩气开发的未来，从而边缘化了生态合理替代方案的可能性。
ABSTRACT Public apprehension over the environmental, social, and health impacts of unconventional gas drilling, or fracking, prompts various responses from oil and gas industries. Natural gas discourses operating in the Marcellus Shale Region, USA, for example, counter claims of environmental harm by emphasizing the economic growth that industry spurs. This article argues that corporate narratives operating in the Marcellus renew the jobs versus environment dichotomy by romanticizing labor identities in the region, binding Rust Belt identities to extraction in the past, present, and future of the region. The danger of this discursive move is the exclusion of alternative possibilities for working, living, and being without fossil fuel industries. I employ a critical analysis of one corporate advertising campaign, “Drilling Is Just the Beginning,” produced by the natural gas drilling company Range Resources, to demonstrate how extraction discourses construct futures that depend on shale gas development, thereby marginalizing possibilities for ecologically sensible alternatives.