The strategic use of gain- and loss-framed messages to promote healthy behavior: How theory can inform practice
The strategic use of gain- and loss-framed messages to promote healthy behavior: How theory can inform practice
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DOI：
10.1111/j.1460-2466.2006.00290.x
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发表时间：
2006-01-01
影响因子：
7.9
通讯作者：
Salovey, Peter
中科院分区：
文献类型：
--
作者：
Rothman, Alexander J.;Bartels, Roger D.;Salovey, Peter
消息框架为开发有效的健康消息提供了一种理论上有基础的方法。在这项研究中，我们回顾了关于信息框架的研究和理论(Rothman&Salovey，1997)，以及它如何为在整个癌症护理过程中加强健康实践的努力提供信息。当目标是预防疾病发作的行为时，收益框架上诉更有效，而当目标是检测到疾病存在的行为时，损失框架上诉更有效。根据这些发现，我们考虑消息框架可能如何影响其他类型的健康行为，并确定需要更好地了解塑造人们如何解释健康行为的过程。
Message framing provides a theoretically grounded approach to the development Of effective health messages. In this study, we review the state of research and theory on message framing (Rothman & Salovey, 1997), and how it can inform efforts to enhance health practices throughout the cancer care continuum. Gain-framed appeals are more effective when targeting behaviors that prevent the onset of disease, whereas loss-framed appeals are more effective when targeting behaviors that detect the presence of a disease. In light of these findings, we consider how message frames may affect other types of health behaviors and identify the need to understand better the processes that shape how people construe health behaviors.