Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products
Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products
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DOI：
10.1016/j.spc.2019.07.001
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发表时间：
2019-10-01
影响因子：
12.1
通讯作者：
Hoang, Dong
中科院分区：
文献类型：
--
作者：
Kunamaneni, Suneel;Jassi, Sukky;Hoang, Dong
与回收相比，可重复使用的产品对环境的影响较小，但生产商大多关注轻质、可回收性和生态标签等策略。对于重复购买、低参与度的产品，存在着相当数量的创新可重复使用产品和商业模式，但它们主要限于利基健康食品商店。因此，本研究主要试图了解消费者对家庭护理产品（如空气清新剂，家庭清洁产品）重复使用的态度和行为。与英国消费者的焦点小组被用来检查可重复使用/可再填充的喷雾产品和数据进行三角与全球档案数据的各种再填充业务模式，可重复使用的产品和回收计划。这项研究为生产者和政策制定者鼓励可重复使用的产品提供了有用的指导方针。首先，我们建议生态创新具有与知名品牌一致的熟悉设计，以减少消费者的不确定性。其次，如果创新产品的设计不熟悉，为了缓解这种情况，生产商应该提供新的功能优势。第三，也是最重要的一点，生产者必须更加重视能够唤起产品依恋的美学方面，从而鼓励重复使用。第四，如果可重复使用的产品要成为主流，“知名品牌”必须促进从一次性销售到建立在耐用产品上的服务模式的转变。最后，一个成功的结果是依赖于政府的干预，在设计新的生命周期政策工具，特别是去市场化的目前的回收规范和强调回收再利用。(C)2019化学工程师学会。Elsevier B. V.出版，保留所有权利。
Reusable products offer reduced environmental impact compared to recycling, but producers mostly focus on strategies such as light-weighting, recyclability and eco-labelling. A reasonable number of innovative reusable products and business models exist for repeat purchase, low-involvement products, but they are largely restricted to niche health-food stores. Therefore, this research primarily attempts to understand consumer attitudes and behaviour towards reuse of household care products (e.g. air fresheners, domestic cleaning products). Focus groups with UK consumers are utilised to examine reusable/refillable spray products and the data are triangulated with global archival data on various refill business models, reusable products and recycling initiatives. The study offers useful guidelines for both producers and policy makers to encourage reusable products. First, we recommend that ecoinnovations have a familiar design congruent with well-known brands, to reduce uncertainties for consumers. Second, if the innovation has an unfamiliar design, to mitigate, producers should offer new functional benefits. Third, and most important, producers must place greater emphasis on aesthetic aspects that could evoke product attachment, thus encouraging reuse. Fourth, if reusable products are to become mainstream, 'well-known brands' have to promote the transition from one-off sales to a service model built on durable products. Finally, a successful outcome is dependent on government interventions in designing new life cycle policy instruments, in particular de-marketing the current recycling norm and emphasising reusing over recycling. (C) 2019 Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.