Effect of risk management strategy on NPD performance
Effect of risk management strategy on NPD performance
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DOI：
10.1016/j.technovation.2008.07.006
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发表时间：
2009-03
期刊：
影响因子：
12.5
通讯作者：
Jifeng Mu;Gang Peng;D. MacLachlan
中科院分区：
文献类型：
--
作者：
Jifeng Mu;Gang Peng;D. MacLachlan
新产品开发（NPD）是企业成长和持续竞争优势的主要驱动力，但风险是所有行业的NPD内在的。因此，理解、识别、管理和降低风险对企业具有战略重要性。在本研究中，我们综合和建立在以前的研究，并提出了一个三维风险管理框架的新产品开发。本文利用中国企业的调查数据，实证检验了风险管理策略对新产品开发绩效的影响。结果表明，针对特定风险因素的风险管理策略，即，技术、组织和市场营销，在影响新产品开发绩效方面既有单独的贡献，也有相互作用的贡献。适当的风险管理策略可以显著提高NPD成功的几率。
New product development (NPD) is a major driver of firm growth and sustainable competitive advantage, yet risks are intrinsic in NPD in all industries. Thus understanding, identifying, managing, and reducing risk is of strategic importance for firms. In this research, we synthesize and build on previous research, and propose a three-dimensional risk management framework for NPD. We empirically test whether risk management strategy affects the performance of NPD using survey data from Chinese firms. The results show that risk management strategies targeted at specific risk factors, i.e., technological, organizational, and marketing, contribute both individually and interactively in affecting the performance of NPD. Appropriate risk management strategies can significantly improve the odds of NPD success.