Deciding on Personalized Ads: Nudging Developers About User Privacy
Deciding on Personalized Ads: Nudging Developers About User Privacy
复制标题
决定个性化广告：敦促开发者关注用户隐私
DOI：
10.7488/ds/3045
复制
发表时间：
2021
影响因子：
7.8
通讯作者：
R. Matoza
中科院分区：
文献类型：
--
作者：
M. Garcés;D. Fee;R. Matoza
移动广告网络向开发人员提供个性化的广告，以增加收入的方式。当前，广告网络在面向开发人员的仪表板中提供了选择，这些仪表板控制着广告网络收集的信息的类型以及如何要求用户同意裸露的人已经影响了用户对隐私的选择，我们预计他们对开发人员做出的选择有类似的影响。在选项中强调了广告个性后果的参与者的选择围绕广告个性化的选择。与在控制条件下的参与者相比，更有可能选择非个人化的广告，而没有参与者选择广告类型。接口并需要透明的选项。
Mobile advertising networks present personalized advertisements to developers as a way to increase revenue. These types of ads use data about users to select potentially more relevant content. However, choice framing also impacts app devel-opers’ decisions which in turn impacts their users’ privacy. Currently, ad networks provide choices in developer-facing dashboards that control the types of information collected by the ad network as well as how users will be asked for consent. Framing and nudging have been shown to impact users’ choices about privacy, we anticipate that they have a similar impact on choices made by developers. We conducted a survey-based online experiment with 400 participants with experience in mobile app development. Across six conditions, we varied the choice framing of options around ad personalization. Participants in the condition where privacy consequences of ads personalization are highlighted in the options are significantly (11.06 times) more likely to choose non-personalized ads compared to participants in the Control condition with no information about privacy. Participants’ choice of ad type is driven by impact on revenue, user privacy, and relevance to users. Our findings suggest that developers are impacted by interfaces and need transparent options.