Method for Assessing Effectiveness of Company Digital Transformation: Integrated approach
Method for Assessing Effectiveness of Company Digital Transformation: Integrated approach
复制标题
评估公司数字化转型有效性的方法：综合方法
作者：
Alexander Kuntsman;I. Arenkov
本文致力于评估数字化业务转型的有效性问题。作者回顾了现有的评估方法，确定了最具代表性的方法，并开发了一种综合方法来评估公司数字化转型的有效性。这种方法涉及使用许多传统的定性和定量方法：平衡计分卡、总拥有成本、投资分析方法等。以俄罗斯印刷公司为例，说明了所开发方法应用的实际方面。
The paper is devoted to the problems of assessing the effectiveness of digital business transformation. The author reviews the existing approaches to assessment, identifies the most representative methods and develops an integrated approach to evaluating the effectiveness of company digital transformation. This approach involves the use of a number of traditional qualitative and quantitative methods: balanced scorecard, the total cost of ownership, investment analysis methods, etc. Practical aspects of the developed approach application are illustrated on the example of the Russian printing company.