Economics of sport
Economics of sport
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体育经济学
DOI：
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发表时间：
2001
期刊：
影响因子：
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通讯作者：
Daniel F. Mahony
中科院分区：
文献类型：
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作者：
M. Li;Susan Hofacre;Daniel F. Mahony
为什么体育产业会像现在这样运作？为什么有些国家的政府直接支持体育项目、设施和运动员，而其他国家的政府则不这样做？为什么一双篮球鞋要100英镑？为什么一些体育组织可以垄断经营，出售他们的电视转播权？这本书调查了职业足球、棒球、篮球和曲棍球等一流的体育运动，并超越了其他文本，包括全球体育、青年体育、休闲体育、体育用品产业和美国以外的体育的经济学。为对经济概念和分析有一定接触的学生编写的《体育经济学》是经济学专业低级选修课的理想选择，适合体育管理硕士学生或正在学习更多体育产业的经济学教授。在12章中，该书定义了体育产业，并回顾了经济概念，然后考察了核心问题，如利益和成本；企业理论；作为主要激励因素和替代激励因素的利润最大化；供需弹性；从完全竞争到垄断的市场结构；劳工相关问题；政府体育社区体育和私营企业；政府和行业自我监管；反垄断法；以及体育作为一个全球产业。最后两章将体育视为一个全球产业，并评估经济体系如何影响世界的体育治理、国际扩张的原因、世界各地使用的体育俱乐部系统以及体育商业活动日益国际化。这本书还考察了影响需求的技术进步和人口结构变化，以及世界各地不断变化的劳动力市场。
Why does the sport industry operate as it does? Why do governments in some countries directly support sport programs facilities and athletes while other governments do not? Why does a pair of basketball shoes cost GBP100? Why can some sport organisations operate as monopolists to sell their television rights? This book investigates 'big-time' sports such as professional football baseball basketball and hockey and goes beyond other texts to include the economics of global sports, youth sports, recreational sports, the sporting good industry, and sport outside the boundaries of the United States. Written for students with some exposure to economic concepts and analysis "Economics of Sport" is ideal for a lower division elective course for economics majors for master's students in sport management or for economics professors who are in the process of learning more about the sport industry. In its 12 chapters the book defines the sport industry and reviews economic concepts before examining central issues such as benefits and costs; the theory of the firm; profit maximisation as a major motivator and alternative motivators; elasticity of demand and supply; market structures from perfect competition to monopolies; labour-related issues; government sport community sport and private enterprise; government and industry self-regulation; antitrust laws; and sport as a global industry. The last two chapters look at sport as a global industry and assess how economic systems affect sport governance in the world the reasons for international expansion the sport club systems used around the world and the increased internationalisation of sport business activities. The book also examines the technological advances and demographic changes that influence demand as well as the changing labour markets around the world.