Plush Endeavors: An Analysis of the Modern American Soft-Toy Industry
Plush Endeavors: An Analysis of the Modern American Soft-Toy Industry
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毛绒玩具的努力：现代美国毛绒玩具行业分析
DOI：
10.2307/3116843
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发表时间：
1992
影响因子：
1.2
通讯作者：
M. Walsh
中科院分区：
文献类型：
--
作者：
M. Walsh
本文分析了20世纪70年代和80年代新兴的美国轻工业消费行业的最新发展。就需求而言，软玩具或“长毛绒”的生产提供了对后工业经济中各种收入群体冲动购买的见解，它表明了美国消费者对低价值一次性商品的兴趣的不稳定性。在供应方面，长毛绒提供了一个特别好的例子，说明一个对成本变化敏感的行业，将生产转移到第三世界国家，同时利用信息技术改善分销，并在国内保留设计控制权。因此，该行业说明了美国企业家对供应和需求国际化的反应。
This article analyzes recent developments in a burgeoning American consumer industry in the light manufacturing sector during the 1970s and 1980s. In terms of demand, soft-toy, or “plush,” production provides insights into impulse buying by a variety of income groups in a postindustrial economy, and it suggests the volatile nature of American consumer interest in low-value, disposable commodities. On the supply side, plush offers a particularly good example of an industry that has been sensitive to changes in cost, moving production around Third World countries while using information technology to improve distribution and to retain design control at home. The industry thus illustrates the response of American entrepreneurs to the internationalization of both supply and demand.