Marketing Vegetables in Elementary School Cafeterias to Increase Uptake
Marketing Vegetables in Elementary School Cafeterias to Increase Uptake
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DOI：
10.1542/peds.2015-1720
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发表时间：
2016-08-01
期刊：
影响因子：
8
通讯作者：
Brumberg, Adam
中科院分区：
文献类型：
--
作者：
Hanks, Andrew S.;Just, David R.;Brumberg, Adam
目标：儿童吃的蔬菜份量不足，强调需要采取有效干预措施来鼓励这种行为。本研究的目的是衡量每天接触品牌蔬菜角色对小学男孩和女孩蔬菜选择的影响。方法：在一个大城市的学区，10 所小学同意参与这项研究。他们被随机分配到对照条件或 3 个处理条件之一：（1）将显示蔬菜字符的乙烯基横幅固定在沙拉吧的底部； （二）由蔬菜人物进行健康教育的电视短片； (3) 乙烯基横幅和电视片段的组合。我们通过统计从学校沙拉吧拿蔬菜的男孩和女孩的数量，收集了 6 周内 22 206 个学生日的观察结果。 结果：结果显示，当仅接触乙烯基横幅时，90.5%（从 12.6% 到 24.0%；P = 0.04）的学生从沙拉吧拿蔬菜的学生增加了 239.2%（从 10.2% 到 34.6%；P < .001) 当看到电视片段和乙烯基横幅时，更多的学生去了沙拉吧。男孩和女孩都对乙烯基横幅做出了积极的反应（两种情况下 P < .05）。结论：这项研究的证据强调了品牌媒体对学校食堂儿童蔬菜选择的积极影响。这项研究的结果表明，使用品牌媒体鼓励儿童做出更健康的选择有潜在的机会。
OBJECTIVES: Children do not eat enough servings of vegetables, underscoring the need for effective interventions encouraging this behavior. The purpose of this research was to measure the impact that daily exposure to branded vegetable characters has on vegetable selection among boys and girls in elementary schools.METHODS: In a large urban school district, 10 elementary schools agreed to participate in the study. They were randomly assigned to a control condition or 1 of 3 treatment conditions: (1) a vinyl banner displaying vegetable characters that was fastened around the base of the salad bar; (2) short television segments with health education delivered by vegetable characters; or (3) a combination of the vinyl banner and television segments. We collected 22 206 student-day observations over a 6-week period by tallying the number of boys and girls taking vegetables from the school's salad bar.RESULTS: Results show that 90.5% (from 12.6% to 24.0%; P = .04) more students took vegetables from the salad bar when exposed to the vinyl banner only, and 239.2% (from 10.2% to 34.6%; P < .001) more students visited the salad bar when exposed to both the television segments and vinyl banners. Both boys and girls responded positively to the vinyl banners (P < .05 in both cases).CONCLUSIONS: Evidence from this study highlights the positive impact of branded media on children's vegetable selection in the school cafeteria. Results from this study suggest potential opportunities for using branded media to encourage healthier choices for children.