Peer Effects in Charitable Giving: Evidence from the (Running) Field
Peer Effects in Charitable Giving: Evidence from the (Running) Field
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慈善捐赠中的同伴效应：来自（跑步）领域的证据
DOI：
10.1111/ecoj.12114
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发表时间：
2015
期刊：
影响因子：
--
通讯作者：
Smith S
中科院分区：
文献类型：
--
作者：
Smith S
人们普遍认为，同伴效应在慈善捐赠中很重要，但很少有证据表明捐赠者如何回应他们的同伴。通过对在线筹款页面捐款的独特数据集进行分析，我们发现了积极而可观的同伴效应：过去捐款的平均值每增加10英镑，平均会增加2.5英镑的捐赠。捐款对数额非常大和非常小以及模式的变化都有反应。我们发现很少有证据表明捐赠标志着慈善的质量——我们更倾向于这样的解释：捐赠者利用早期捐赠的信息来决定什么对他们来说是合适的。
There is a widespread belief that peer effects are important in charitable giving but little evidence on how donors respond to their peers. Analysing a unique data set of donations to online fund‐raising pages, we find positive and sizeable peer effects: a £10 increase in the mean of past donations increases giving by £2.50, on average. Donations respond to both very large and very small amounts and to changes in the mode. We find little evidence that donations signal charity quality – our preferred explanation is that donors use information on earlier donations to decide what is appropriate for them to give.