Suicide Prevention Public Service Announcements (PSAs): Examples from Around the World
Suicide Prevention Public Service Announcements (PSAs): Examples from Around the World
复制标题
DOI：
10.1080/10410236.2016.1140269
复制
发表时间：
2017-04-01
影响因子：
3.9
通讯作者：
Pirkis, Jane
中科院分区：
文献类型：
--
作者：
Ftanou, Maria;Cox, Georgina;Pirkis, Jane
媒体宣传运动作为打击自杀的一种干预措施，受到越来越多的关注。涉及公共服务公告的自杀预防运动没有得到很好的描述，也没有得到最低限度的评价。本研究旨在识别来自世界各地的自杀预防公益广告，并分析和描述其内容。我们在互联网上搜索了作为自杀预防活动一部分进行筛选的简短英语公益广告，并确定了35个。最常见的是，这些公益广告侧重于一般人群和/或可能有自杀风险的人，特别强调年轻人。近60%的人提倡公开讨论自杀，约50%的人表示自杀者的生命很重要，约40%的人承认与自杀想法和感受相关的痛苦，约25%的人强调自杀是可以预防的，约20%的人关注自杀对那些留下的人的破坏性影响。大多数公益广告都为有自杀风险的人提供某种支持，通常是一条热线或一个网站。虽然这些信息似乎是适当的和实际的，但缺乏关于它们对不同程度自杀风险的人可能产生的影响的研究。需要进一步的工作来确保它们与行为改变的理论相一致，并且它们正在产生预期的影响。
Media campaigns have received increased attention as an intervention for combating suicide. Suicide prevention campaigns involving public service announcements (PSAs) have not been well described and have been subject to minimal evaluation. This study aimed to identify suicide prevention PSAs from around the world and analyze and describe their content. We searched the Internet for short, English-language PSAs that had been screened as part of suicide prevention campaigns and identified 35. Most commonly, these PSAs focused on the general population and/or people who might be at risk of suicide, and had a particular emphasis on young people. Almost 60% promoted open discussion about suicide, around 50% indicated that the life of a suicidal person was important, about 40% acknowledged the suffering associated with suicidal thoughts and feelings, about 25% stressed that suicide is preventable, and about 20% focused on the devastating impact of suicide for those left behind. Most PSAs promoted some sort of support for people at risk of suicide, usually a helpline or website. Although these messages appeared appropriate and practical there is a lack of research on the impact that they may have on people with varying degrees of suicide risk. Further work is needed to ensure that they are consistent with theories of behavior change, and that they are having their desired impacts.