EXPLORING MOTIVATIONS FOR STUDYING ABROAD: A CASE STUDY OF TAIWAN
EXPLORING MOTIVATIONS FOR STUDYING ABROAD: A CASE STUDY OF TAIWAN
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DOI：
10.3727/108354217x15023805452077
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发表时间：
2017-01-01
期刊：
影响因子：
1.8
通讯作者：
Lee, Cheng-Fei
中科院分区：
文献类型：
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作者：
Lee, Cheng-Fei
这项研究考察了从决定留学到选择出国留学的国际学生的动机因素。一项针对555名在台湾接受大学教育的国际学生进行的调查。主成分因素分析被用来确定推力和拉力的潜在维度：两个推动力因素和六个拉动力因素。其中，对国际旅游体验的渴望和对旅游景点的渴望分别被认为是最重要的推动和拉动因素。尽管个人和东道国的教育相关动机仍然是出国留学的根本原因，但与旅游相关的动机似乎在留学决策过程中发挥着更重要的作用。出国留学的动机因国家和学习水平的不同而不同，这表明国际学生并不是一个同质的市场。主要影响有四个方面：探索高等教育和旅游业之间的潜在合作；在政府和高等教育机构的官方网站上公布其独特和具体的旅游属性；根据国际学生市场按国籍和学习水平细分的基础上定制定位战略；以及在当地和外国大学之间建立战略联盟。
This study examined the factors that motivate international students from the decision to study to the choice of a country in which to study abroad. A survey was conducted with 555 international students undertaking university-level education in Taiwan. A principal component factor analysis was used to identify the underlying dimensions of push and pull forces: two push and six pull motivation factors. Among these, desire to international travel and experience and tourism attractions were regarded as the most important push and pull motivation factors, respectively. Although education-related motivation at both individual and host country levels remains the fundamental reason to study abroad, tourism-related motivation seems to play an even more important role in the study abroad decision-making process. Motivations for studying abroad vary across nationalities and levels of study, indicating that international students are not a homogeneous market. Major implications are four fold: exploring the potential cooperation between the higher education and tourism sectors; posting its unique and specific tourism attributes on the official websites of both governments and higher education institutions; customizing the positioning strategies on the basis of international student market segment by nationality and level of study; and forming strategic alliances between local and foreign universities.