Election Campaigns as Information Campaigns: Who Learns What and Does it Matter?
Election Campaigns as Information Campaigns: Who Learns What and Does it Matter?
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竞选活动作为信息活动：谁学到什么以及这重要吗？
DOI：
10.1080/10584600802197269
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发表时间：
2008
影响因子：
7.5
通讯作者：
A. Blais
中科院分区：
文献类型：
--
作者：
R. Nadeau;N. Nevitte;E. Gidengil;A. Blais
在竞选活动中，各政党竞相向选民介绍他们的领导人、问题以及他们在这些问题上的立场。从这个意义上说，竞选活动可以被视为一种特殊的宣传活动。民主理论认为，知情的选民比不知情的选民更有利于参与式民主。但是，是否所有选民在竞选期间都获得了平等的信息？为什么有些人比其他人获得更多的信息？获得竞选信息对投票意向有影响吗？结合政治学研究，传播理论和社会心理学的见解，我们开发这些竞选信息动态的具体假设。这些假设进行了测试，从1997年加拿大选举研究，其中包括一个滚动的跨国竞选活动的组成部分，选举后的组成部分，和媒体内容分析的数据。结果表明，有些人确实比其他人获得了更多的信息;运动产生了知识差距。此外，媒体在不同问题上的信号强度对谁收到什么信息有重要影响，信息增益对投票意向有显著影响。
During election campaigns political parties compete to inform voters about their leaders, the issues, and where they stand on these issues. In that sense, election campaigns can be viewed as a particular kind of information campaign. Democratic theory supposes that participatory democracies are better served by an informed electorate than an uninformed one. But do all voters make equal information gains during campaigns? Why do some people make more information gains than others? And does the acquisition of campaign information have any impact on vote intentions? Combining insights from political science research, communications theory, and social psychology, we develop specific hypotheses about these campaign information dynamics. These hypotheses are tested with data from the 1997 Canadian Election Study, which includes a rolling cross-national campaign component, a post-election component, and a media content analysis. The results show that some people do make more information gains than others; campaigns produce a knowledge gap. Moreover, the intensity of media signals on different issues has an important impact on who receives what information, and information gains have a significant impact on vote intentions.