Commercial Television Exposure, Fast Food Toy Collecting, and Family Visits to Fast Food Restaurants among Families Living in Rural Communities.
Commercial Television Exposure, Fast Food Toy Collecting, and Family Visits to Fast Food Restaurants among Families Living in Rural Communities.
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DOI：
10.1016/j.jpeds.2015.09.063
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发表时间：
2016-01
期刊：
影响因子：
--
通讯作者：
Sargent JD
中科院分区：
文献类型：
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作者：
Emond JA;Bernhardt AM;Gilbert-Diamond D;Li Z;Sargent JD
评估儿童接触儿童快餐广告的电视网络与快餐玩具赠品的收集以及家庭访问这些餐馆的频率之间的关系。2011年从农村儿科诊所招募了100名3-7岁儿童的父母；接受医疗补助的家庭被过度抽样。父母报告了孩子看电视的习惯和家庭访问当时参与儿童导向电视营销的快餐店的频率，以及他们的孩子访问这些餐馆的要求和从这些餐馆收集玩具赠品的情况。Logistic回归模型评估了儿童看电视与更频繁地去餐馆（≥每月）之间的关系。结构方程模型评估了儿童要求或玩具收集是否介导了这种关联。37%的父母每月至少去一次选定的快餐店。在儿童中，54%的人要求去这些餐馆，29%的人从这些餐馆收集玩具。更多的儿童商业电视观看与更频繁的家庭访问这些快餐店显著相关（儿童商业电视观看规模每增加一个单位，调整后的优势比为2.84,p<0.001）；玩具收集部分地介导了这种正相关。儿童在商业电视网络上观看儿童导向的儿童快餐广告的次数越多，他们就会更频繁地前往这些快餐店。儿童对玩具溢价的渴望可能是一个中介因素。
To assess the associations between children's exposure to TV networks that aired child-directed advertisements for children's fast food meals with the collection of fast food meal toy premiums and frequency of family visits to those restaurants. One hundred parents of children 3–7 years old were recruited from a rural pediatrics clinic during 2011; families receiving Medicaid were oversampled. Parents reported the child's television viewing habits and family visit frequency to the fast food restaurants participating in child-directed TV marketing at the time, and their child's requests for visits to and the collecting of toy premiums from those restaurants. Logistic regression models assessed adjusted associations between a child's TV viewing with more frequent restaurant visits (≥monthly in this population). Structural equation modeling assessed if child requests or toy collecting mediated that association. Thirty-seven percent of parents reported ≥monthly visits to the select fast food restaurants. Among children, 54% requested visits to and 29% collected toys from those restaurants. Greater child commercial TV viewing was significantly associated with more frequent family visits to those fast food restaurants (adjusted odds ratio 2.84 for each one-unit increase in the child's commercial TV viewing scale, p<0.001); toy collecting partially mediated that positive association. Higher exposure among children to commercial TV networks that aired child-directed ads for children's fast food meals was associated with more frequent family visits to those fast food restaurants. Child desire for toy premiums may be a mediating factor.