Visual literacy in images used for medical education and health promotion.
Visual literacy in images used for medical education and health promotion.
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DOI：
10.1080/0140511022011837x
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发表时间：
2002-03-01
期刊：
影响因子：
--
通讯作者：
Finan, Nicola
中科院分区：
文献类型：
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作者：
Finan, Nicola
视觉识别和符号学原则被广泛用于商业宣传材料的制作，但在健康宣传活动中几乎被忽视。本文报告了一项研究，其中三个健康促进活动进行了评估，对九点框架的基础上符号学原则。利用重点小组方法，进一步分析了这些运动是否成功地实现了获得和保持关注以及传递预期信息的目标。在所获得的证据，相关的框架原则和有效性的运动表明，符号学的原则证明了更高的形象在设计的健康促进材料。这同样适用于医疗环境中的其他形式的视觉呈现。
Visual literacy and semiotic principles are widely used in the production of commercial promotional material but virtually ignored in health promotion campaigns. This paper reports a study in which three health promotion campaigns were evaluated against a nine-point framework based on semiotic principles. Using focus group methods the campaigns were further analysed for success in achieving their objectives of gaining and retaining attention, as well as delivering the intended message. On the evidence obtained, the correlation of the framework principles and effectiveness of the campaigns suggest that semiotic principles justify a higher profile in the design of health promotion material. The same may equally apply to other forms of visual presentation in the medical environment.