Consumer choice process when purchasing the staple food
Consumer choice process when purchasing the staple food
复制标题
消费者购买主食时的选择过程
DOI：
10.17221/5125-agricecon
复制
发表时间：
2018
期刊：
影响因子：
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通讯作者：
J. Turčínková
中科院分区：
文献类型：
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作者：
J. Stávková;J. Turčínková
1989年以后，粮食消费在数量和结构上都发生了重大变化。这些变化是由各种因素造成的。影响需求和食品消费的最重要因素是：捷克居民收入水平的发展、食品和非食品产品及服务的消费者价格的发展、市场上产品的供应和可得性、广告和促销、健康教育、加入欧盟。除了上述因素外，对消费的影响还包括质量发展、对食品的自我认知程度或需求得到满足的程度等因素。对消费的根本影响是粮食和资本货物和服务的消费者价格的发展与收入的发展，从而购买力的发展有关。在过去几年中，价格对食品消费的影响有明显的下降趋势。本文的重点是消费的发展和消费模式、动机和态度的变化。所呈现的数据是基于2004年秋季由布尔诺市孟德尔大学市场营销与贸易系进行的市场研究。
After 1989, there were significant changes in food consumption, both in volumes and structure. These changes happened due to various factors. The most important factors with influence on demand and food consumption were: deve - lopment of income levels of Czech inhabitants, development of consumer prices of food and non-food products and servi- ces, offer and availability of products on the market, advertising and promotion, health education, joining the EU. Besides the above mentioned factors, an impact on consumption also have such factors as quality development, extent of self-pro- vision with food products, or the degree to which the needs are satisfied. The fundamental influence on consumption has the development of consumer prices of food and capital goods and services in relations to development of incomes, thus buying power. In the last few years, there was a visible tendency to decreasing influence of prices on food consumption. The paper focuses on the development of consumption and changes in consumption patterns, motivation and attitudes. Presen- ted data are based on the marketing research conducted by the Department of Marketing and Trade, Mendel University in Brno, in fall 2004.