Predation and the Logic of the Average Variable Cost Test
Predation and the Logic of the Average Variable Cost Test
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掠夺和平均可变成本检验的逻辑
DOI：
10.1086/467343
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发表时间：
1996
期刊：
影响因子：
--
通讯作者：
W. Baumol
中科院分区：
文献类型：
--
作者：
W. Baumol
本文探讨了被广泛接受的掠夺性定价的Areeda-Turner检验的执行原则。将Areeda-Turner价格定义为不会威胁排除任何效率更高的供应商的价格，我得出结论：(1)任何不低于平均可避免成本的单个价格都不可能是掠夺性的；(2)因此，平均可避免成本，而不是边际成本，对于测试掠夺性是至关重要的；(3)如果公司不同产品的任何组合的收入低于这些产品的可避免成本的总和，那么公司的价格可能违反测试；以及(4)公司未能在相对较短的时间内实现利润最大化本身并不是掠夺性的正当证据。
This article explores principles for execution of the widely accepted Areeda-Turner test of predatory pricing. Defining an Areeda-Turner price as one that does not threaten to exclude any more-efficient supplier, I conclude that (1) any individual price that is not below average avoidable cost cannot be predatory; (2) thus, average avoidable cost, not marginal cost, is crucial in testing predation; (3) sets of prices of different products of the firm can violate the test if the revenues of any combinations of the firm's products fall short of the combined avoidable costs of those products; and (4) a firm's failure to maximize its profits during some relatively brief period is not by itself legitimate evidence of predation.