"It's not smoke. It's not tar. It's not 4000 chemicals. Case closed": Exploring attitudes, beliefs, and perceived social norms of e-cigarette use among adult users

"It's not smoke. It's not tar. It's not 4000 chemicals. Case closed": Exploring attitudes, beliefs, and perceived social norms of e-cigarette use among adult users
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DOI:
10.1016/j.drugalcdep.2015.11.028
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发表时间:
2016-02-01
影响因子:
4.2
通讯作者:
Green, Kerry M.
Green, Kerry M.
中科院分区:
医学2区
文献类型:
--
作者:
Coleman, Blair N.;Johnson, Sarah E.;Green, Kerry M.

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背景:电子烟(电子烟)的使用在美国成年人中迅速增加。本定性研究的目的是探讨消费者对电子烟的看法,包括知识、态度、信仰和感知的社会规范。方法:2014年3月至5月,在美国5个城市共对14个焦点小组(N=116)进行了调查。焦点群体按年龄(18-29岁的年轻人和30岁及以上的老年人)和电子烟使用状况(独家电子烟用户和非独家电子烟用户)进行细分。焦点小组讨论持续了大约60分钟,并进行了录音和文字记录;使用现象学方法分析数据。结果:参与者对电子烟表达了许多积极的态度,同时表示缺乏对产品的信息和知识。焦点小组的参与者压倒性地认为,电子烟的成分可能比传统香烟的危害小。此外,许多人描述了来自家人和朋友的积极反应,特别是当用电子烟代替传统香烟时。结论:这项定性研究的结果提供了对消费者对电子烟的知识、态度和信念的洞察,增加了我们对电子烟使用原因和方式的理解。这些信息将有助于深入了解这些新兴产品对公共卫生的潜在影响。爱思唯尔爱尔兰有限公司出版。
Background: Electronic cigarette (e-cigarette) use is rapidly increasing among adults in the U.S. The purpose of this qualitative study was to explore consumer perceptions about e-cigarettes, including knowledge, attitudes, beliefs and perceived social norms.Methods: A total of 14 focus groups (N=116) were conducted with current adult e-cigarette users in five U.S. cities from March through May, 2014. Focus groups were segmented by age (young adults aged 18-29 and older adults aged 30 and older) as well as by e-cigarette use status (exclusive e-cigarette users and non-exclusive e-cigarette users). Focus group discussions lasted approximately 60-min and were audio-recorded and transcribed; data were analyzed using a phenomenological approach.Results: Participants expressed many positive attitudes towards e-cigarettes and simultaneously reported a lack of information and knowledge about the products. Focus group participants overwhelmingly felt as though the ingredients of e-cigarettes were likely less harmful than conventional cigarettes. Additionally, many described positive reactions from family and friends, especially when e-cigarettes were used in place of conventional cigarettes.Conclusions: Findings from this qualitative study provide insight into consumer knowledge, attitudes and beliefs about e-cigarettes increasing our understanding of why and how they are being used. Such information will help provide insight into the potential public health impact of these emerging products. Published by Elsevier Ireland Ltd.