Testing successful Business Model using System Dynamics
Testing successful Business Model using System Dynamics
复制标题
使用系统动力学测试成功的商业模式
DOI：
10.4995/ijpme.2019.10807
复制
发表时间：
2019
影响因子：
1.5
通讯作者：
J. Igartua
中科院分区：
文献类型：
--
作者：
J. Ganzarain;M. Ruiz;J. Igartua
在我们日益全球化的经济中，管理持续变化，同时保持竞争力和活力已成为工业部门企业的核心问题。获得这种竞争力的要素之一是企业的价值创造模式。企业面临的最重要挑战具有动态复杂性的特点，这使得很难理解其背景下的因素。因此，管理和决策制定受到阻碍（安图内斯等人，2011年）。商业模式的特点是复杂性和动态性。企业绩效是一个复杂的问题，它由系统中可能涉及的大量变量以及影响系统短期和长期的不同效应所决定。由于这种复杂性，需要有系统的观点，即对整个系统的整体观点。这种系统性的观点使管理者能够根据证据而不是直觉和个人经验做出决策，因为他们了解整个系统是如何运作的。因此，本研究的主要目的是使用经验工具，如系统动力学（SD），以支持和维持企业在识别新的结构相关的商业模式（BM）。
In our increasingly globalised economy, managing continuous change whilst remaining competitive and dynamic has become a central issue for firms in the industrial sector. One of the elements for obtaining this competitiveness is the value creation model of the firm. The most important challenges in firms are characterised by dynamic complexity which makes it difficult to understand factors in their context. Consequently management and decision making is hindered (Antunes et al., 2011). Business models are characterised by complexity and dynamism. Performance of the firm is a complex topic determined by the large amount of variables that can be involved in the system, and the different effects that influence the system in the short and long term. Due to this complexity a systemic view is required, that is, an holistic view of the whole system. Such a systemic view enables managers to make decisions based on evidence rather than intuition and personal experiences, as they understand how the whole system works. Thus, the main aim of this research is to use an empirical tool such as System Dynamics (SD), to support and sustain firms in the identification of new constructs related to their Business Model (BM).