Examining the Perceptual Gap and Behavioral Intention in the Perceived Effects of Polling News in the 2008 Taiwan Presidential Election
Examining the Perceptual Gap and Behavioral Intention in the Perceived Effects of Polling News in the 2008 Taiwan Presidential Election
复制标题
审视2008年台湾总统选举中民意调查新闻感知效果的知觉差距与行为意向
作者：
R. Wei;V. Lo;Hung
本研究从第三人称效应的观点，探讨2008年台湾总统大选民调新闻的影响。对1,097名被调查者进行的随机抽样调查结果表明，他们认为选举投票的新闻对他人的影响大于对自己的影响，无论这种影响是负面的还是正面的。此外，研究结果表明，选举投票新闻的关注增强了对自我和他人的积极影响的感知。调查结果还指出，民意调查的可信度和对自己和他人的影响之间的联系。选举民调的可信度越低，自我与他人的感知差距就越大。最后，对选举投票新闻对他人的负面影响的关注被发现，激励受访者考虑保护行为。然而，研究结果表明，这种新闻对自我的积极影响的感知导致了参与竞选话语的意图。最后讨论了研究结果对推进第三人效应研究的理论意义。
This study examines the impact of polling news in the 2008 Taiwan presidential election from a third-person effect perspective. Results of a survey using a random sample of 1,097 respondents indicate that they perceived news about election polls to have a greater effect on others than themselves, regardless of whether the effects were perceived as negative or positive. Furthermore, findings show that attention to election polling news enhanced the perceived positive effects on self and others. Findings also point to a link between poll credibility and perceived effects on self and others. The less credible elections polls are perceived, the larger is the self—other perceptual gap. Finally, concern about the negative effects of election polling news on others is found to motivate respondents to consider protective behavior. However, findings show that perceived positive effects of such news on self resulted in intention to engage in campaign discourse. Theoretical implications of the findings to advance the third-person effect research are discussed.