Development of an Evaluation Approach for Customer Service Interaction Models
Development of an Evaluation Approach for Customer Service Interaction Models
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DOI:
10.1007/978-3-319-12096-6_14
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发表时间:
2014-10
期刊:
影响因子:
--
通讯作者:
H. Masuda;W. Utz;Y. Hara
中科院分区:
文献类型:
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作者:
H. Masuda;W. Utz;Y. Hara
In today’s service economy, the evaluation of interaction between service providers and different consumer segments/target groups is an important topic. In context-sensitive settings, the service provider adapts the interaction with the consumer by selecting a fitting design pattern, also including mechanisms for validation and evaluation. In current service evaluation models, the extraction of dynamic characteristics of consumers poses a challenge, as simplification of methods for externalization of patterns is needed to enable an improved understanding of consumer types. The paper at hand aims for a contribution on visualization of the service interaction for each consumer type/pattern supported. A prototypical visualization approach has been implemented using meta-modelling concepts and technologies as an realization environment, validated in case studies from the food service industry.