A validity problem in measuring exposure to mass media campaigns.
A validity problem in measuring exposure to mass media campaigns.
复制标题
衡量大众媒体活动曝光度的有效性问题。
DOI:
10.1177/109019819001700306
复制
发表时间:
1990
期刊:
影响因子:
--
通讯作者:
Padgett,CA
中科院分区:
文献类型:
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作者:
Brown,JD;Bauman,KE;Padgett,CA