Understanding health literacy for strategic health marketing: eHealth literacy, health disparities, and the digital divide.
Understanding health literacy for strategic health marketing: eHealth literacy, health disparities, and the digital divide.
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DOI：
10.1080/07359680802126301
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发表时间：
2008-01-01
影响因子：
--
通讯作者：
Dutta, Mohan Jyoti
中科院分区：
文献类型：
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作者：
Bodie, Graham D;Dutta, Mohan Jyoti
尽管政策努力旨在减少与健康有关的差距，但越来越多的证据表明，人口在识字和医疗保健质量方面的差距正在扩大。在未来几年，美国文化中这种不断扩大的差异可能会进一步恶化，部分原因是我们越来越依赖基于互联网的技术来传播健康信息和服务。当前文章的目的是将健康素养纳入电子健康使用的综合模式。我们认为，这种理论上的理解，电子健康素养，并提出宏观层面的差距，社会结构的健康差距，通过电子健康素养，动机和能力的微观渠道。换句话说，结构性不平等会强化自己，并通过技术的差异分布继续加剧医疗保健差异，同时增强和阻碍人口中不同群体（和个人）的识字率、积极性和能力。最后，我们提出了我们的分析的语用影响的文章。
Even despite policy efforts aimed at reducing health-related disparities, evidence mounts that population-level gaps in literacy and healthcare quality are increasing. This widening of disparities in American culture is likely to worsen over the coming years due, in part, to our increasing reliance on Internet-based technologies to disseminate health information and services. The purpose of the current article is to incorporate health literacy into an Integrative Model of eHealth Use. We argue for this theoretical understanding of eHealth literacy and propose that macro-level disparities in social structures are connected to health disparities through the micro-level conduits of eHealth literacy, motivation, and ability. In other words, structural inequities reinforce themselves and continue to contribute to healthcare disparities through the differential distribution of technologies that simultaneously enhance and impede literacy, motivation, and ability of different groups (and individuals) in the population. We conclude the article by suggesting pragmatic implications of our analysis.