Predicting e-services adoption: a perceived risk facets perspective
Predicting e-services adoption: a perceived risk facets perspective
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DOI：
10.1016/s1071-5819(03)00111-3
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发表时间：
2003-10-01
影响因子：
5.4
通讯作者：
Pavlou, PA
中科院分区：
文献类型：
--
作者：
Featherman, MS;Pavlou, PA
越来越多的消费者可以使用互联网提供的电子服务；然而，对于消费者如何评估它们的潜在采用情况，我们知之甚少。过去的技术采用研究主要集中在归因于系统采用的积极效用收益上。本研究将该方法扩展到包括可归因于采用电子服务的负效用（潜在损失）的度量。根据感知风险理论，在技术接受模型中对特定的风险方面进行了操作、集成和经验测试，从而产生了拟议的电子服务采用模型。结果表明，电子服务的采用主要受到基于绩效的风险认知的不利影响，而电子服务的易用性降低了这些风险担忧。讨论了将感知风险集成到拟议的电子服务采用模型中的含义。(C) 2003 Elsevier Ltd.版权所有。
Internet-delivered e-services are increasingly being made available to consumers; however, little is known about how consumers evaluate them for potential adoption. Past Technology Adoption Research has focused primarily on the positive utility gains attributable to system adoption. This research extends that approach to include measures of negative utility (potential losses) attributable to e-service adoption. Drawing from Perceived Risk Theory, specific risk facets were operationalized, integrated, and empirically tested within the Technology Acceptance Model resulting in a proposed e-services adoption model. Results indicated that e-services adoption is adversely affected primarily by performance-based risk perceptions, and perceived ease of use of the e-service reduced these risk concerns. Implications of integrating perceived risk into the proposed e-services adoption model are discussed. (C) 2003 Elsevier Ltd. All rights reserved.