Multiple audience problem: a strategic communication perspective on social perception.
Multiple audience problem: a strategic communication perspective on social perception.
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多受众问题：社会认知的战略传播视角。
DOI：
10.1037//0022-3514.58.4.593
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发表时间：
1990
影响因子：
7.6
通讯作者：
Kojetin,BA
中科院分区：
文献类型：
--
作者：
Fleming,JH;Darley,JM;Hilton,JL;Kojetin,BA
研究了沟通者如何发送包含明确的表面内容和隐蔽的隐藏内容的混合信息。在研究一中，学生写了表现内向或外向性格的限制性文章。虽然作者报告操纵文章的可信度和读者报告依赖于可信度，使他们的判断，读者屈服于通信偏见。在研究2和3中，学生再次准备了限制性文章（研究2）或限制性录像带（研究3），并在其中包含了一个隐藏的信息，只有他们的朋友才能理解，而不是陌生人。然后观察者阅读这些文章或观看这些录像带。朋友们发现并解码了隐藏的信息，而陌生人则没有。我们讨论这些研究结果的社会认知和战略沟通。（PsycINFO数据库记录（c）2016阿帕，保留所有权利）
Examined how communicators send mixed messages containing an explicit surface content and a covert hidden content. In Study 1, Ss wrote constrained essays presenting either an introverted or extraverted personality. Although authors reported manipulating essay credibility and readers reported relying on credibility to make their judgments, readers succumbed to correspondence bias. In Studies 2 and 3, Ss again prepared either constrained essays (Study 2) or constrained videotapes (Study 3) and included in them a hidden message that would be understood by only their friends but not by strangers. Observers then read these essays or watched these videotapes. Friends detected and decoded the hidden messages, whereas strangers did not. We discuss these findings in terms of social perception and strategic communication.(PsycINFO Database Record (c) 2016 APA, all rights reserved)