PRICE, BRAND NAME, AND PRODUCT COMPOSITION CHARACTERISTICS AS DETERMINANTS OF PERCEIVED QUALITY
PRICE, BRAND NAME, AND PRODUCT COMPOSITION CHARACTERISTICS AS DETERMINANTS OF PERCEIVED QUALITY
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DOI：
10.1037/h0032045
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发表时间：
1971-01-01
影响因子：
9.9
通讯作者：
HADDOCK, RA
中科院分区：
文献类型：
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作者：
JACOBY, J;OLSON, JC;HADDOCK, RA
进行了2* 2* 2* 3析因实验，使用136名成年男性啤酒饮用者和4种测试啤酒，研究价格，成分差异和品牌形象线索对啤酒质量感知的影响。价格被发现作为一个指标的产品质量时，它是唯一的线索，但不是嵌入在一个multicue设置。品牌形象对质量感知的影响更大，特别是对于具有强烈正面形象的品牌。此外，它被发现，无论是价格还是品牌名称有显着影响感知质量，除了当产品的组成特征允许不同的产品样本之间。与早期的研究结果相反，数据表明，啤酒饮用者至少有一定的能力单独根据成分（即味道和香气）线索区分不同品牌的啤酒。(23参考文献）（PsycINFO数据库记录（c）2016阿帕，保留所有权利）
Conducted a 2* 2* 2* 3 factorial experiment, using 136 adult male beer drinkers and 4 test beers, to examine the effects of price, composition differences, and brand image cues on the perception of beer quality. Price was found to serve as an indicant of product quality when it was the only cue available but not when embedded in a multicue setting. Brand image had a stronger effect upon quality perception, particularly for brands with strong positive images. In addition, it was found that neither price nor brand name had significant effects on perceived quality except when product composition characteristics were allowed to vary between product samples. In contrast to earlier findings, data suggest that beer drinkers possess at least some ability to distinguish among different brands of beer on the basis of composition (ie, taste and aroma) cues alone.(23 ref.)(PsycINFO Database Record (c) 2016 APA, all rights reserved)