A new kind of star is born: Audrey Hepburn and the global governmentalisation of female stardom

A new kind of star is born: Audrey Hepburn and the global governmentalisation of female stardom
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一种新型明星的诞生:奥黛丽·赫本和全球女性明星的政府化

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发表时间:
2011
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通讯作者:
Julie A Wilson
Julie A Wilson
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作者:
Julie A Wilson

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1988年,奥黛丽·赫本以联合国儿童基金会亲善大使的身份再次成为人们关注的焦点。从非洲到拉丁美洲,从东欧到亚洲,再到非洲,赫本重新进入公众生活,以引起人们对儿童困境的关注,她在流行的谈话节目中大肆宣传,代表联合国在国会委员会作证,发布联合国儿童基金会的年度世界儿童状况报告,并最终因其国际努力获得总统自由勋章和奥斯卡荣誉奖。本文追溯了赫本如何实现一种新的明星力量:作为联合国儿童基金会亲善大使,赫本重新创造了明星的文化力量,将其推向全球治理领域。至关重要的是,正是赫本“真实的”、具有教育意义的女性气质,促进了这种对明星影响力的重新定位和重新阐释:文章认为,赫本的明星身份使她的文化影响力成为一种明显国际化但高度女性化的田园权力形式的代名词。
In 1988 Audrey Hepburn returned to the limelight as a United Nations (UN) Goodwill Ambassador for the United Nations Children's Fund (UNICEF). Traversing the globe from Africa to Latin America to Eastern Europe to Asia and back to Africa, Hepburn re-entered public life in order to command attention to the plight of children, making much-hyped appearances on popular talk shows, testifying before congressional committees on behalf of the UN, launching UNICEF's annual State of World's Children Reports, and ultimately earning a Presidential Medal of Freedom and an Honorary Oscar for her international efforts. This essay traces how Hepburn realised a new modality of star power: as UNICEF Goodwill Ambassador, Hepburn re-invented the cultural powers of stardom, pushing them into the field of global governmentality. Crucially, it was Hepburn's ‘authentic’, pedagogical femininity that facilitated this re-direction and re-articulation of star power: the article argues that Hepburn's stardom allowed her cultural power to become synonymous with a distinctly cosmopolitan yet highly feminised form of pastoral power.