Supplier Encroachment and Consumer Welfare: Upstream Firm's Opportunism and Multichannel Distribution
Supplier Encroachment and Consumer Welfare: Upstream Firm's Opportunism and Multichannel Distribution
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DOI:
10.2139/ssrn.2840667
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发表时间:
2018-02
期刊:
影响因子:
--
通讯作者:
Cong Pan
中科院分区:
文献类型:
--
作者:
Cong Pan
We revisit supplier encroachment under the framework of a two-part tariff contract. Early literature largely concludes that an upstream manufacturer offering a two-part tariff contract never sells directly to the resale market because it can always extract the downstream retailer’s entire surplus through the fixed fee. However, in our study, when a monopoly manufacturer supplies competing retailers and contract outcomes are observable only to the contracting partners, the manufacturer with a two-part tariff contract encroaches upon the resale market and enhances profits. We further show that this encroachment aggravates double marginalization and reduces consumer welfare and the total surplus.