Does the Existence of Private-Label Brands Really Impede National Brands Sales? Empirical Evidence Based on POS Data

Does the Existence of Private-Label Brands Really Impede National Brands Sales? Empirical Evidence Based on POS Data
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自有品牌的存在真的会阻碍民族品牌的销售吗?

DOI:
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发表时间:
2016
期刊:
影响因子:
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通讯作者:
Zhen Li
Zhen Li
中科院分区:
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文献类型:
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作者:
Zhen Li;Zhen Li

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