Targeting Youths’ Intentions to Avoid Food Waste: Segmenting for Better Policymaking
Targeting Youths’ Intentions to Avoid Food Waste: Segmenting for Better Policymaking
复制标题
针对年轻人避免食物浪费的意图：细分以制定更好的政策
DOI：
10.3390/agriculture11040284
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
Anna Wielicka
中科院分区：
文献类型：
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作者：
Ewelina M. Marek;Anna Wielicka
食物浪费是一个全球性挑战，引发了许多关于这种现象在所有经济部门的原因和普遍性的问题。青少年被视为最容易出现食物浪费的消费群体。本文旨在了解他们的食物浪费意图，以支持为政策制定者、零售商和其他市场参与者制定量身定制的政策。我们应用扩展的计划行为理论（TPB）来寻找影响青少年不浪费食物意愿的相关变量。除了创建一个通用模型之外，我们还根据受访者避免食物浪费的意图和特定的社会经济特征将样本分为不同的部分。数据证实了城乡年轻女性和男性之间存在显着差异。每个细分市场都有特定的潜在变量，影响避免食物浪费的意图。这种细分允许制定适合每个细分市场的政策建议。这是一种独特的方法，可以区分年轻人，揭示他们特定的食物浪费意图。基于以上所述，我们得出的结论是，分段是通用 TPB 模型的一种有用方法，可以产生有趣的见解。精细细分也是制定针对农村和城市地区减少食物浪费的定制政策、干预措施和沟通的里程碑。
Food waste is a global challenge that raises many questions about the reasons and prevalence of this phenomenon in all sectors of the economy. The youth is regarded as a consumer group, which is the most prone to food waste. This paper aims to understand their food waste intentions to support tailored policies for policymakers, retailers, and other market actors. We applied the extended Theory of Planned Behavior (TPB) to find the relevant variables that affect the youth’s intention not to waste food. Besides creating a general model, we divided the sample into segments differing in respondents’ intentions to avoid food waste and specific socioeconomic characteristics. The data confirm significant differences between young women and men from urban and rural areas. Each of the segments was characterized by specific latent variables, influencing the intentions to avoid food waste. This segmentation allowed for developing policy recommendations that were tailored to each segment. It is a unique approach to differentiate the youth to unveil their specific food-waste intentions. Based on the above, we conclude that segmenting is a useful approach to the general TPB model, allowing for interesting insights. A fine segmentation is also a milestone to develop tailored policies, interventions, and communication on food waste reduction in rural and urban areas.