Young Finnish and German consumers' furniture acquisition - wooden, inherited or just low price?
Young Finnish and German consumers' furniture acquisition - wooden, inherited or just low price?
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DOI：
10.1111/ijcs.12189
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发表时间：
2015-09-01
影响因子：
9.9
通讯作者：
Toppinen, Anne
中科院分区：
文献类型：
--
作者：
Hakala, Inkeri;Autio, Minna;Toppinen, Anne
家居装饰是一个建立身份和体现个人品味的竞技场。家也代表了人们的生活方式和文化定义的审美价值和规范。在我们的研究中，我们专注于芬兰和德国年轻消费者中的家具采购，他们正处于建造家园的生活阶段。我们更具体地研究家具的哪些方面对他们有意义，以及他们认为什么样的家具对他们最有价值。我们的研究表明，对于这两个国家的消费者来说，视觉外观，价格和质量是购买家具最重要的方面，其次是功能性和生态方面。他们认为木制家具美观、环保、耐用、昂贵。为了表达他们对环境和道德价值观的立场，以及出于预算原因，年轻消费者更喜欢二手，继承和回收的家具，而不是生态标签的家具。消费者在创造新事物的过程中也强调生产力。看来，回收或继承的家具似乎是一个安全的基础，为年轻人努力满足他们矛盾的经济和环保的理想。作为一家全球零售商，宜家代表着年轻人的便利性、可用性、低价格和年轻的设计，以及全球共享的生活中讨论家具选择和价值的隐喻。
Home decorating is an arena to build up identity and reflect individual taste. Home also represents people's lifestyles and culturally defined aesthetic values and norms. In our study, we focus on the procurement of furniture amongst young Finnish and German consumers who are in the life phase of building up their homes. We study more specifically which aspects of furniture are meaningful for them, and what kind of furniture they consider most valuable for them. Our study shows that for consumers in both countries, visual appearance, price and quality are the most important aspects in furniture acquisition, followed by functionality and ecological aspects. They picture wooden furniture as aesthetic, ecological, durable and expensive. To express their stance towards environmental and ethical values, and because of budgetary reasons, young consumers favour second-hand, inherited and recycled furniture instead of eco-labelled furniture. Consumers also stress the productivity in the process of creating something new. It seems that recycled or inherited furniture appears as a safe ground for young adults struggling to meet their contradictory economic and environmentally sound ideals. A global retailer Ikea represents for young people convenience, availability, low price and youthful design as well as globally shared metaphor for discussing furniture choices and values in live.