Towards an ecological account of media choice: a case study on pluralistic reasoning while choosing email
Towards an ecological account of media choice: a case study on pluralistic reasoning while choosing email
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走向媒体选择的生态账户：选择电子邮件时的多元推理案例研究
DOI：
10.1111/isj.12024
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发表时间：
2014
影响因子：
6.4
通讯作者：
K. Lyytinen
中科院分区：
文献类型：
--
作者：
Yusun Jung;K. Lyytinen
围绕媒体选择的讨论产生了各种各样的媒体选择因素，这些因素源自基于媒体和基于社交互动的方法。这些因素的众多暗示了媒体选择的适应性。遗憾的是，用户如何应对这些因素并自适应地进行媒体选择仍然没有得到充分研究。我们进行了一项实地研究，探讨多种选择因素的作用及其在塑造媒体选择过程和结果中的相互作用。特别是，我们关注用户如何识别多个选择因素之间的关系，同时他或她在考虑到大量替代方案的情况下进行他或她的特定选择，从而产生类似的结果（电子邮件）。借鉴可供性理论，我们提出了一种系统的方法，将媒体选择的动态描述为一个多维过程，在这个过程中，用户探索她或他的周围环境（一个利基市场），以建立媒体可供性，从而帮助她或他实现沟通目标。我们确定了特定选择因素之间相互作用的五种关系模式：互惠、涌现、互补、重新探索和实现。这些模式被证明是新兴的并且高度相互依赖。最后，我们回顾了未来的研究途径，以制定更丰富的媒体选择“生态”说明。
The discourse around media choice has generated a diverse array of media choice factors originating from both the media‐based and social interaction‐based approaches. The multitude of these factors hints at the adaptive nature of media choice. Alas, how a user engages with such factors and adaptively carries out media choice has remained understudied. We undertake a field study to explore the role of a plurality of choice factors and their interactions in shaping media choice processes and outcomes. In particular, we focus on how a user identifies relationships among plural choice factors while he or she works on his or her particular choice resulting in a similar outcome – email – given a large number of alternatives. Drawing upon a theory of affordances, we propose a systemic way of narrating the dynamics of media choice as a multi‐dimensional process where a user explores her or his surroundings – a niche – as to establish media affordances that will then help her or him achieve a communication goal. We identify five relational patterns of interactions among specific choice factors: reciprocity, emergence, complementarity, re‐exploration and actualisation. These patterns are shown to be emergent and highly interdependent. We conclude by reviewing future research avenues to formulate richer ‘ecological’ accounts of media choice.
影响因子：
3
作者：
E. Golub;S. Greenberg;Uss Vincennes
通讯作者：
E. Golub;S. Greenberg;Uss Vincennes