An Eye Tracking Study of How Pictures Influence Online Reading
An Eye Tracking Study of How Pictures Influence Online Reading
复制标题
图片如何影响在线阅读的眼球追踪研究
DOI：
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发表时间：
2007
期刊：
影响因子：
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通讯作者：
D. Russell
中科院分区：
文献类型：
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作者：
D. Beymer;Peter Z. Orton;D. Russell
我们提出了一项眼球跟踪研究，以衡量是否以及如何包括图片--与文本相关或无关--影响在线阅读。在受试者之间的设计中，82名受试者在电脑屏幕上阅读一篇故事。文本附有：(A)与文本相关的图片，(B)与文本无关的图片(广告)，或(C)没有图片。计算了阅读统计数据，如阅读速度和回归，以及图片凝视的测量。当与文本相关的图片被广告取代时，我们观察到了一些显著的差异，包括速度、倒退和重读。
We present an eye tracking study to measure if and how including pictures - relevant or irrelevant to the text - affects online reading. In a between-subjects design, 82 subjects read a story on a computer screen. The text was accompanied by either: (a) pictures related to the text, (b) pictures unrelated to the text (advertisements), or (c) no pictures. Reading statistics such as reading speed and regressions were computed, as well as measures of picture gazes. When pictures related to the text were replaced with advertisements, we observed a number of significant differences, including speed, regressions, and re-reading.
影响因子：
2.6
作者：
Rayner, K;Rotello, CM;Duffy, SA
通讯作者：
Duffy, SA