Conceptualizing IIoT Platform Ecosystem Verticalization
Conceptualizing IIoT Platform Ecosystem Verticalization
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DOI：
10.1109/wf-iot54382.2022.10152265
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发表时间：
2022-10
期刊：
影响因子：
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通讯作者：
S. Dietlmeier;R. Floetgen;Julius Bock;Florian Urmetzer
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文献类型：
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作者：
S. Dietlmeier;R. Floetgen;Julius Bock;Florian Urmetzer
本文通过概念化工业物联网（IIoT）平台及其周围生态系统的垂直化来解决生态系统理论、平台和市场细分策略之间的研究空白。在介绍了企业对企业（B2B）平台生态系统和作为 B2B 平台表现的工业物联网平台之后，讨论了垂直化概念作为数字领域市场细分策略的示例。基于现有的通用垂直化框架，该概念将从最初的企业软件系统应用转移到工业物联网。提出了一个假设，假设 IIoT 平台生态系统垂直化与平台所有者在市场上商业化 IIoT 平台的竞争优势之间存在因果关系。该研究提出平台生态系统垂直化作为一种新的垂直化属性，为信息系统和战略管理研究中的平台文献做出了贡献。作为业务战略，这可能有助于工业物联网平台在商业上的成功实施。
In this paper, a research gap at the interface of ecosystem theory, platforms and market segmentation strategies is addressed by conceptualizing the verticalization of Industrial Internet of Things (IIoT) platforms and their surrounding ecosystems. After an introduction to business-to-business (B2B) platform ecosystems and IIoT platforms as manifestation of B2B platforms, the concept of verticalization as an example for a market segmentation strategy in the digital domain is discussed. Based on an existing generic verticalization framework, the concept will be transferred from its original application in enterprise software systems to the IIoT. A hypothesis is derived that postulates a causal relationship between IIoT platform ecosystem verticalization and the platform owner's competitive advantage for commercializing an IIoT platform in the market. The research contributes to literature on platforms in information systems and strategic management research by proposing platform ecosystem verticalization as a novel verticalization property. Applied as business strategy, this might enable a commercially successful implementation of IIoT platforms.