How are milk substitutes labelled in the UK? Should the term 'milk' be added to milk substitute labelling?
How are milk substitutes labelled in the UK? Should the term 'milk' be added to milk substitute labelling?
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英国的牛奶替代品是如何标记的？
DOI：
10.1017/bpp.2023.19
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发表时间：
2023
期刊：
影响因子：
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通讯作者：
De-Loyde K
中科院分区：
文献类型：
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作者：
De-Loyde K
英国现行法规规定，“牛奶”一词只能用于描述源自动物的产品。我们进行了一项观察性研究，调查了英国超市中牛奶替代品的可用性和标签，以及一项在线实验研究，评估了使用“牛奶”一词对牛奶替代品标签的影响。在实验研究中，352名英国成年人被随机分配到两种情况之一，他们看到牛奶替代品要么标有英国法规（例如，大豆饮料）或使用术语“牛奶”（例如，豆奶）。我们的主要目的是评估在标签中添加“牛奶”一词是否会（1）更准确地传达牛奶替代品的用途，或（2）混淆消费者哪些产品来自动物源。在我们的观察性研究中，牛奶替代品很容易获得，标签差异很大。在我们的实验研究中，用“牛奶”一词标记产品增加了对产品用途的理解。然而，在牛奶替代品标签上看到“牛奶”一词的参与者错误地将更多的牛奶替代品识别为来自动物来源。未来的政策应考虑澄清这种标签。
Existing regulation in the UK states that the term ‘milk’ can only be used in labelling to describe products that originate from animals. We conducted an observational study, which surveyed the availability and labelling of milk substitutes in UK supermarkets, and an online experimental study, which assessed the impact of using the term ‘milk’ on milk substitute labelling. In the experimental study, 352 UK adults were randomised to one of the two conditions where they saw milk substitutes that were either labelled with UK regulations (e.g., soya drink) or using the term ‘milk’ (e.g., soya milk). Our primary aims were to assess whether adding the term ‘milk’ to labels would (1) more accurately communicate the uses of milk substitutes or (2) confuse consumers about which products come from an animal source. In our observational study, milk substitutes were readily available and labelling varied significantly. In our experimental study, labelling products with the term ‘milk’ increased understanding of the product's use. However, participants who saw the term ‘milk’ on milk substitute labelling misidentified more milk substitutes as coming from an animal source. Future policy should consider the clarification of such labelling.