Modeling the Effects of Processing Effort and Ability in Response to Persuasive Message Arguments
Modeling the Effects of Processing Effort and Ability in Response to Persuasive Message Arguments
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模拟处理努力和响应说服性信息论据的能力的影响
DOI：
10.1080/01463373.2013.799509
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发表时间：
2013
影响因子：
1.7
通讯作者：
F. Boster
中科院分区：
文献类型：
--
作者：
Christopher J. Carpenter;F. Boster
本研究提出了一个信息可理解性对态度改变影响的路径模型，并以说服的双过程模型为中介变量。实验采用2（强论据与弱论据）× 2（容易理解的论据与难以理解的论据）完全交叉的独立小组设计，有120名参与者。这些数据与传统的信息可理解性对信息处理难度的影响是一致的，即当参数难以理解时，参数强度的影响会减弱，而不是容易理解。路径模型与数据不一致，对模型进行了修订，以产生足够的拟合。
This study proposed a path model of the effects of message comprehensibility on attitude change with the measured cognitive mediators suggested by dual-process models of persuasion. An experiment was conducted using a 2 (strong arguments vs. weak arguments) × 2 (easy vs. difficult to understand arguments) fully crossed independent-groups design with 120 participants. The data were consistent with the traditional impact of message comprehensibility on difficulty of processing the message such that the effect of argument strength was diminished when the arguments were difficult, rather than easy, to understand. The path models were not consistent with the data, and the model was revised to produce adequate fit.