REFLECTIONS ON A SIMULTANEOUS APPROACH TO MARKET-SEGMENTATION AND MARKET STRUCTURING
REFLECTIONS ON A SIMULTANEOUS APPROACH TO MARKET-SEGMENTATION AND MARKET STRUCTURING
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DOI：
10.2307/3172713
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发表时间：
1992-11-01
影响因子：
6.1
通讯作者：
SRINIVASAN, V
中科院分区：
文献类型：
--
作者：
GROVER, R;SRINIVASAN, V
作者回顾了他们 1987 年文章的研究过程、评审过程和几个方面，该文章荣获 1992 年奥德尔奖。
The authors reflect on the research process, the review process, and several aspects of their 1987 article, which won the 1992 O'Dell Award.