The role of corporate technology strategy and patent portfolios in low-, medium- and high-technology firms

The role of corporate technology strategy and patent portfolios in low-, medium- and high-technology firms
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企业技术战略和专利组合在低、中和高科技企业中的作用

DOI:
10.1108/sd.2009.05625kad.005
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发表时间:
2009
影响因子:
--
通讯作者:
U. Lichtenthaler
U. Lichtenthaler
中科院分区:
--
文献类型:
--
作者:
U. Lichtenthaler

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以往对技术战略和专利组合的研究主要集中在高技术企业,而对中低技术企业的研究相对较少。因此,我们分析了企业的技术战略和专利组合的规模和构成如何影响低,中,高技术企业的业绩。来自136家欧洲公司的数据被用来检验四个假设,涉及财务业绩的技术多元化,技术侵略性,专利组合规模和专利组合质量。跨行业的样本允许分析这些战略参数在低,中,高技术企业的不同后果,考虑技术密集度作为调节剂。我们的第一个发现是,技术侵略性的积极影响是有限的,在低,中技术公司。第二,技术多元化对高技术企业有正效应,对低技术企业有负效应。第三,专利组合规模仅对高技术企业有正向影响。最后,专利组合质量对所有公司的业绩都有同样积极的影响。在某种程度上,这些结果与以前对高科技公司的研究结果相冲突,它们要求重新思考技术战略和知识产权组合在各行业公司中的作用。
Previous research into technology strategies and patent portfolios has focused on high-technology firms, whereas low- and medium-technology companies have been relatively neglected. Therefore, we analyze how corporate technology strategy and the size and composition of patent portfolios affect the performance of low-, medium- and high-technology firms. Data from 136 European companies are used to examine four hypotheses relating financial performance to technological diversification, technological aggressiveness, patent portfolio size, and patent portfolio quality. The cross-industry sample allows analyzing the different consequences of these strategic parameters in low-, medium- and high-technology firms by considering technological intensity as a moderator. Our first finding is that the positive impact of technological aggressiveness is limited in low- and medium-technology companies. Secondly, technological diversification has a positive effect in high-technology firms and a negative effect in low-technology firms. Thirdly, patent portfolio size has a positive effect only in high-technology firms. Finally, patent portfolio quality has an equally positive influence on all firms’ performance. In part, these results conflict with the findings of previous research into high-technology companies, and they call for rethinking the role of technology strategies and intellectual property portfolios in firms across industries.