Differences in fabric hand perceptions among Japanese and Chinese individuals
Differences in fabric hand perceptions among Japanese and Chinese individuals
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DOI：
10.1108/ijcst-04-2022-0050
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发表时间：
2023-03-20
影响因子：
1.2
通讯作者：
Ayama，Miyoshi
中科院分区：
文献类型：
--
作者：
Ishikawa，Tomoharu;Tsunetou，Junki;Ayama，Miyoshi
目的本研究旨在阐明日本和中国的参与者之间的差异，织物手感知觉和实施网上购物策略，使消费者能够很容易地识别织物texture.Design/方法/approach 40（20日本和20中国）的参与者知识的服装和面料被招募。参与者在视觉触觉实验（VTE）中通过视觉和触觉评估织物。刺激材料包括39个织物样品，代表了广泛的织物属性（7种纤维，5种编织/针织技术和3种纱线厚度和密度）。进行了Mann-WhitneyU检验和因子分析，以确定不同的织物variable.FindingsThe织物手感因素的反应差异是两组之间相似。日本的参与者对感觉潮湿的织物表现出更强的偏好。日本被试的织物手感知觉具有3因素结构，而中国被试的织物手感知觉具有2因素结构。中国参与者认为“脆”在感知和语言上等同于“有弹性”。独创性/value-The研究的结果表明，中国人有更强的偏好，在面料比日本人做。与中国人相比，日本人对织物手感的评价更为细致入微，包括辨别不同的织物属性，如纤维和纱线的厚度和密度。因此，国籍可能会影响织物手感比织物知识。具体而言，在评价“脆度”时，结果需要进一步分析，因为国籍的差异可能会影响对感知和语言观点的评价。研究结果提供了设计指导方针，实施适应每个参与者群体的网上购物策略。
PurposeThe study aimed to clarify differences in fabric hand perceptions among Japanese and Chinese participants and implement online shopping strategies that enable consumers to easily recognize fabric texture.Design/methodology/approachForty (20 Japanese and 20 Chinese) participants knowledgeable about clothing and fabric were recruited. Participants evaluated fabric by sight and touch in a visuotactile experiment (VTE). The stimulus material comprised 39 fabric samples representing a broad range of fabric attributes (7 fibers, 5 weaving/knitting techniques and 3 yarn thicknesses and density). A Mann–WhitneyUtest and a factor analysis were conducted to determine differences in responses for the different fabric variables.FindingsThe fabric hand perceptions factors were similar between both groups. Japanese participants showed a stronger preference for fabrics that felt wet. Japanese participants’ fabric hand perceptions had a 3-factor structure, while Chinese participants had a 2-factor structure. Chinese participants regarded “crisp” as perceptually and linguistically equivalent to “stretchy.”Originality/valueThe study’s findings suggest that Chinese people have stronger preferences in fabrics than Japanese people do. Japanese people evaluate fabric hand in a more nuanced manner than Chinese individuals, including discerning different fabric attributes, such as fiber and yarn thickness and density. Thus, nationality may influence fabric hand perceptions more than fabric knowledge does. Specifically, in evaluating “crispness,” the results required further analysis because differences in nationality may have affected evaluations regarding perception and linguistic perspectives. The findings provide design guidelines for implementing online shopping strategies adapted to each participant group.