Adaptive Contact Strategies in Telephone and Face-to-Face Surveys

Adaptive Contact Strategies in Telephone and Face-to-Face Surveys
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电话和面对面调查中的自适应接触策略

DOI:
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发表时间:
2012
期刊:
影响因子:
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通讯作者:
J. Wagner
J. Wagner
中科院分区:
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文献类型:
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作者:
J. Wagner

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在试图联系住户进行调查时,必须确定每次通话的时间。通常,使用平均“最佳”呼叫时间来确定何时进行第一次呼叫。随后调用的时间由非常一般的规则来控制。本文测试了一种实验方法,该方法使用多层次模型来预测每个家庭接触概率最高的时间,并使用这些模型的预测来优先考虑呼叫的情况。随着更多数据的收集,预测每天都会实时更新。该方法通过一系列的电话调查,使用自动呼叫调度和一个面对面的调查,推荐的通话时间被交付给面试官的实验进行评估。这些实验的结果被用来建议未来的研究方向。
In attempting to contact households for a survey, it is necessary to determine the timing of each call. Often, average "best" times to call are used in order to determine when to place the first call(s). The timing of subsequent calls is then governed by very general rules. This paper tests an experimental method that uses multi-level models to predict the times that have the highest probability of contact for each household and uses the predictions from these models to prioritize cases for calling. The predictions are updated each day in real-time as additional data are gathered. The method is evaluated through a series of experiments on a telephone survey that used automated call scheduling and an experiment on a face-to-face survey, where a recommended calling time was delivered to interviewers. The results of these experiments are used to suggest directions for future research.